- What issue/ topic did you choose?
Digital Communication
- Why is this important?
It is important because almost everyone uses digital communication.
- Who do you want to reach? (target audience)
The target audience is teenagers basically.
- What is the behavior your looking to change?
I'm looking to change the way people communicate using the internet or digital access by showing them to think before they write.
- Why doesn’t the audience already engage in this behavior?
Many people forgot about the proper ways to use social network and now don't care.
- What emotional appeal can you make?
The emotional appeal would be to future consequences.
- Belonging; Power/Control; Fun: Safety;
- Put your audience in a situation/scenario where the issue would come up in their lives.
Addie, an idea student has posted many things on facebook, not knowing the digital footprint she will leave. Later on, hen she want to be accepted at college, she worries about all those posts she posted years ago.
- Where are they? (setting)
Social Network, Facebook.
- Who is there? (characters)
Addie, friends, and college directors.
- What’s’ going on around them? ( ambient sound)
Serious music.
- What are they saying? (dialogue)
- Who is message brought to you by? ( Station; organization)
THis message is brought by IDEA students.
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